FifthRow: Brand Identity

Brand

FifthRow

Date

Feb 2025

Description

FifthRow introduces a brand identity rooted in precise geometry and structured data visualization. Designed to convey corporate authority within the technology sector, the identity utilizes a palette of orange and purple against neutral backdrops to create a clean, modern aesthetic. Ashfall Studio leads the graphic design, supported by motion work from Martin Egrt and 3D elements by Kryštof Ježek. The system features minimalist typography, grid-based layouts, and animated corporate assets that emphasize high-level metrics and digital interface design. The project integrates motion graphics, 3D render / CGI, and infographics to establish a cohesive visual language across both physical and digital applications.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Motion Graphics

Context

Brand Film / Corporate Video