Heineken 0.0

Aug 2026

Heineken 0.0 leans into the cultural weight of tennis history with its Second Serve Tickets campaign, a project that bridges the gap between legendary stadium moments and modern fan engagement. By enlisting tennis icon Serena Williams to front the narrative, the brand revitalizes past memories through a series of dynamic visual sequences. The commercial employs a blend of authentic historical match recordings and stylized motion graphics, effectively transforming discarded US Open ticket stubs into symbols of enduring fandom. Executed with a sophisticated cinematic flair, the production utilizes live-action technique and slow motion to heighten the emotional resonance of key athletic milestones. The visual identity of the work is defined by saturated hues and distinct retro film textures, which ground the narrative in a nostalgic aesthetic while maintaining a high-energy pulse. Shifting seamlessly between the intensity of a sun-drenched stadium court, moody night cityscapes, and the grounded reality of a subway carriage, the film manages to feel both expansive and intimate. The integration of complex VFX / visual effects ties these disparate environments together, supported by strategic creative direction from William McVay and nuanced production oversight from Simon Dolsten. This effort reinforces the brand’s presence in the competitive food and beverage sector by successfully marrying sporting heritage with a forward-looking, vibrant visual language that celebrates the fan experience.

Commercial, Cinematic

Live-action Technique, Slow motion, VFX / visual effects

Alcoholic Beverages, Food & Beverage