Description

Behind-the-scenes view of the Ferragamo Pre-Fall 2025 campaign shoot titled "L'Avventura," captured on a soundstage in Italy under the creative direction of Maximilian Davis and Ferdinando Verdi, with direction by Alice Rohrwacher. A white vintage convertible sits on a sandy soundstage floor, surrounded by production crew members operating boom microphones, lighting equipment, and reflectors. In the background, a large painted backdrop depicts a coastal seascape with a beach and ocean. The shot captures the meticulous art direction and set design by Emita Frigato, illustrating the collaborative filmmaking process behind the luxury fashion campaign.