Ferragamo Pre-Fall 2025 Chapter 2 "L'Avventura" Ad Campaign 2025

Description

Behind-the-scenes view of the Ferragamo Pre-Fall 2025 campaign shoot titled "L'Avventura," captured on a soundstage in Italy under the creative direction of Maximilian Davis and Ferdinando Verdi, with direction by Alice Rohrwacher. A white vintage convertible sits on a sandy soundstage floor, surrounded by production crew members operating boom microphones, lighting equipment, and reflectors. In the background, a large painted backdrop depicts a coastal seascape with a beach and ocean. The shot captures the meticulous art direction and set design by Emita Frigato, illustrating the collaborative filmmaking process behind the luxury fashion campaign.

Style

Documentary, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Backstage / Behind the Scenes