Description

This behind-the-scenes photograph captures the production of the Ferragamo Pre-Fall 2025 ad campaign. A female model is seated gracefully on an elevated ledge resembling a bridge, set against a painted mural backdrop of a historic Italian riverfront. Crew members operate professional cinema cameras, a boom microphone, and studio lighting equipment in the foreground and surrounding area. The set combines practical brickwork structures with theatrical painted flats, illustrating a sophisticated film shoot environment. The composition offers an observational look at the collaborative process between director, crew, and talent.