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BrandFerragamo
ProjectPre-Fall 2025 Ad Campaign
Behind the scenes on a film set with a model seated on a bridge prop against a painted backdrop, surrounded by crew and camera equipment.

Ferragamo Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Alice Rohrwacher
Alice RohrwacherDirector
Angelina Kendal
Angelina KendalModels
Giovanni Gherzi
Giovanni GherziModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Moreira
Virginie MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Emita Frigato
Emita FrigatoSet Designer

Tags

woman sitting on ledgewoman on ledgeseated womanmodelfilm crewcamera equipment

Description

This behind-the-scenes photograph captures the production of the Ferragamo Pre-Fall 2025 ad campaign. A female model is seated gracefully on an elevated ledge resembling a bridge, set against a painted mural backdrop of a historic Italian riverfront. Crew members operate professional cinema cameras, a boom microphone, and studio lighting equipment in the foreground and surrounding area. The set combines practical brickwork structures with theatrical painted flats, illustrating a sophisticated film shoot environment. The composition offers an observational look at the collaborative process between director, crew, and talent.

Style

Documentary, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Beige (50%)
Charcoal (50%)

Background

Set-dressed

Context

Backstage / Behind the Scenes