Ferragamo

Aug 2025

The Ferragamo Fall 2025 ad campaign serves as a masterclass in modern luxury fashion storytelling, grounding the brand's heritage in an atmosphere of quiet, architectural grandeur. Under the creative direction of Maximilian Davis and brought to life through the distinct lens of photographer Craig McDean, the campaign channels a sophisticated, timeless tension between formal tailoring and fluid, tactile textures. The imagery leans into editorial minimalism, utilizing soft natural light to trace the interplay between sharp-shouldered wool blazers, intricate monochrome palm prints, and the rich, high-gloss sheen of patent leather accessories. With an ensemble cast including Mariacarla Boscono and Awar Odhiang, the portraits maintain an intimate, cinematic quality that highlights the meticulous craftsmanship of each piece, from Gancini-clasped handbags to meticulously constructed wedge heels. Stylist Lotta Volkova anchors the aesthetic in a refined palette of charcoal, cognac, and deep red, creating a seamless visual rhythm that bridges classic menswear elements with high-fashion womenswear silhouettes. By stripping back the artifice and focusing on the relationship between the subject and their environment—a series of ornate, classically-moulded interiors—the project reads as a deliberate exploration of poise. This collection of commercial and portrait work elevates the brand identity, emphasizing a transition toward an aesthetic that feels both rooted in history and sharply defined for the contemporary season.

Editorial, Editorial

Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion