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ProjectFall 2025 Ad Campaign
Model in a red fringed dress and red mules standing near an open double door in a classic interior setting.

Fall 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Baron&Baron
Baron&BaronAgency
Fabien Baron
Fabien BaronCreative Director
Craig McDean
Craig McDeanPhotographer
Mariacarla Boscono
Mariacarla BosconoModels
Awar Odhiang
Awar OdhiangModels
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Tim Schuhmacher
Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Moreira
Virginie MoreiraHair
Tom Walker
Tom WalkerMakeup
Sara Ciufo
Sara CiufoManicurist

Tags

woman in red fringed dressred fringed dressfringed dressred dressdressred mule heelsred mulesmules

Description

This portrait from the Ferragamo Fall 2025 ad campaign features a model standing elegantly in a grand, sunlit interior with classic architectural details. She wears a vibrant red mesh dress densely covered in long, dangling fringe and flower-like appliqués, paired with matching red mule heels. The warm, low-angle light streams through a tall open doorway, casting soft shadows across the stone floor and highlighting the rich textures of the garment. Photographed by Craig McDean with creative direction by Maximilian Davis and Fabien Baron, the image captures a refined, sophisticated aesthetic.

Style

Vertical, Commercial, Warm, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (80%)

Background

House

Context

Advertising Campaign