Family Style

Mar 2025

The Look, a fashion editorial campaign for Family Style, explores mid-century aesthetics through a series of monochrome, analogue-style photographs. Shot by photographer Chloe Chippendale, the project captures candid narratives set against urban backdrops, ranging from vintage car interiors to bustling sidewalks. The imagery leverages natural light and long exposure techniques to balance stillness and motion, creating a cinematic atmosphere. Fashion editor and stylist Elly Mcgaw defines the project's visual texture, layering vintage-inspired silhouettes with modern details. The production features casting direction by Noah Shelley, with hair by Hikaru and makeup by John McKay completing the detailed, character-driven ensembles.

Editorial, Horizontal, Monochrome

Analogue / film

Designer Fashion

Editorial