Black and white portrait of a man in a textured tank top and a woman in a dark leather jacket against a grey background.

Two models posing against a dark wall with a man in a red jacket and a woman in a black jacket

A young male model with dark hair wearing an open black blazer and dark trousers stands against a concrete architectural backdrop.

Model in a black oversized blazer and matching trousers with a draped sash against a white background

Model wearing a black textured cropped top and long trousers standing against a stone pillar background

Model wearing a black dress with white graphic design leaning against a stone wall for Family Style editorial

Model wearing a white top and red fringe skirt standing against a stone block wall and paved ground.

Model in black leather jacket with multiple utility pockets posing on an outdoor street, captured in black and white.

Model wearing a black textured coat and white scarf standing near classical stone columns for Family Style

Model in a long red dress with high slit and matching gloves posing against a dark stone pillar outdoors

Model in a red short-sleeve top with bold red eye makeup posing against a plain grey studio backdrop for Family Style shadow play

Two models posing together for Family Style project Shadow Play against a neutral studio background

A man in a dark jacket embracing a woman in a low-cut white dress against a stone pillar background.

Two models leaning back-to-back on a cobblestone street, wearing contrasting white and black tailored suits.

Black and white editorial fashion portrait of a female model in a white blazer and a male model in a black suit with a white tie.

Family Style Shadow Play 2026

About

Shadow Play, a sophisticated campaign for luxury fashion house Family Style, explores the interplay of light and architecture through a series of striking editorial portraits. The project masterfully leverages the tension between rigid, brutalist stone structures and the fluidity of high-fashion silhouettes, creating a visual narrative defined by deep chiaroscuro and cinematic composition. Under the lens of photographer Pieter Hugo, the imagery transitions seamlessly from high-key studio strobe setups that highlight fabric texture to moody, low-key natural light portraits that lean into the dramatic geometry of the setting. The aesthetic is anchored by a refined, monochromatic palette punctuated by bursts of vibrant red, a choice that emphasizes the collection's bold structural design. With creative vision supported by fashion editor Anders Solvsten Thomsen, the styling oscillates between avant-garde leather utility and soft, tactile knits, underscored by the precise, editorial hair styling of Kilian Marin and the nuanced makeup work of Serena Congiu. Casting director Anita Bitton facilitates a cold, direct gaze from the talent, including model Rolf, which reinforces the project’s overarching theme of calculated stillness. By juxtaposing raw, textured environments against pristine tailoring, Shadow Play achieves a timeless, elevated sensibility that serves as a masterclass in modern luxury fashion photography, balancing minimalist precision with rich, evocative detail to define the label’s current season identity.