Family Style

Jun 2026

The latest campaign from Family Style, titled Decoy for the Summer 2026 season, offers a masterclass in contemporary high-fashion editorial imagery. By blending surrealist elements with rigorous minimalist composition, the project explores the interplay between human form and structured textiles. Photographer Joyce Ng captures a series of striking portraits that lean into cinematic movement and tactile texture, utilizing a sophisticated mix of studio strobe and natural light to elevate the aesthetic. Fashion Editor Laetitia Leporcq orchestrates a visual narrative where ornate bib collars, feathered garments, and voluminous faux fur coats become the focal points, while model Carol Monteiro delivers a dynamic, poised performance that anchors the eclectic styling. The creative execution is bolstered by the precise work of hair stylist Yumi Nakada-Dingle and makeup artist Marielle Loubet, whose bold, matte red lips and sleek silhouettes define the collection’s sharp edges. Set designer Mayckel Hanania rounds out the team, contributing to the surreal, playful atmosphere through suspended objects and clean, seamless studio environments that prioritize form and silhouette. This project serves as a compelling study in fashion branding, successfully positioning the collection through a lens of conceptual minimalism and editorial grace. By grounding complex, avant-garde styling in consistent, directed lighting, the imagery achieves a cohesive, high-impact presence that resonates with the modern luxury market.

Editorial, Vertical, Editorial, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion