Facebook, Rocky

Ready To Rock?

Brands

Date

Sep 2022

Description

Facebook, in collaboration with Wieden+Kennedy Portland, highlights the role of online community connection in the 'Ready To Rock?' campaign. The commercial video spotlights various interest groups, spanning rock climbing enthusiasts to lake-side social gatherings, emphasizing the shared passions found within digital social circles. The production utilizes dynamic camera movements and a blend of warm natural light and artificial lighting to capture authentic-feeling interactions. By documenting real-world hobbyists and their communities, the piece maintains a live-action technique that leans into the energy of group participation across diverse outdoor and indoor environments.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Streaming Platforms

Background

Lake

Context

TVC / TV Commercial

Associated creatives

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Facebook, Rocky

Ready To Rock?

Associated creatives

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