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Facebook: Survive "Coogan's"_Facebook

Brand
Facebook
Date

Sep 2021

Description

Facebook explores community resilience and local heritage in this cinematic campaign for 'Survive Coogan's.' The project centers on the historic New York City establishment, weaving together a narrative of shared memories and urban identity. Directed by SMUGGLER, the visual execution employs a grainy, monochrome aesthetic to lean into archival storytelling. Through a montage of street scenes, domestic interiors, and historical news footage, the work balances personal reflection with the broader character of Washington Heights. The production features post-production support from WORK UK and The Harbor Picture Company, with creative agency Droga5 London leading the conceptual approach.

Style

Horizontal, Cinematic, Monochrome, Grainy, Nostalgic

Context

Advertising Campaign

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