Facebook: SMUGGLER - Facebook 'Survive'

Sep 2020

Facebook’s ‘Survive’ campaign, produced by SMUGGLER, explores human connection through a narrative sequence that bridges quiet, domestic moments with the kinetic energy of urban environments. The film juxtaposes an elderly man reading by a window with scenes of street traffic and community gatherings, rooting the storytelling in a distinct 1970s aesthetic. Crafted with a grainy, vintage film quality, the project employs live-action techniques alongside archival-inspired visuals to create a cinematic look. The production reflects a collaborative effort, with Droga5 New York leading the agency and creative direction, while Blacksmith handled the post-production and visual effects.

Horizontal, Cinematic, Grainy, 1970s

Super 8 / 16mm

Hotel Room

Advertising Campaign, Brand Film / Corporate Video