Facebook: Once Upon A Time Everywhere
Brand
Date
Sep 2021
Description
The Facebook campaign "Once Upon A Time Everywhere" depicts a kinetic portrait of youth culture through a series of urban vignettes. The film follows various individuals as they skateboard and traverse city landscapes, utilizing a documentary-style approach to capture candid moments of movement. Shot with a focus on action and architectural scale, the production employs a grainy texture and natural, warm color grading to emphasize its gritty street-level aesthetic. The project, produced by MJZ, relies on rhythmic pacing and environmental sound design to anchor its live-action technique.
Style
Documentary, Horizontal, Action, Grainy
Industries
Color
Navy
Pure White
Charcoal
Background
Clear Sky
Context
Advertising Campaign, Brand Film / Corporate Video
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