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Facebook: Never Lost

Date

Apr 2020

Description

Facebook presents 'Never Lost,' a cinematic project captured through expansive live-action footage that traverses a variety of public and architectural landscapes. The film centers on the intersection of urban planning and transit, moving from historical European squares to the quiet geometries of train interiors and civic hallways. With creative production by Droga5 New York and sound design from Wave Studios NY, the project utilizes a clean aesthetic that prioritizes scale and symmetry. The visuals rely on drone footage and steady overhead tracking, emphasizing a sense of movement through empty plazas and landmark exteriors while highlighting the interplay of natural light from morning to twilight.

Style

Horizontal, Cinematic, Clean

Techniques

Drone footage

Context

Brand Film / Corporate Video

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