Facebook: Longboard Family
Brand
Date
Sep 2021
Description
Facebook’s Longboard Family commercial campaign highlights community connection through the lens of urban longboard dancing. Featuring fluid choreography across city streets and underpasses, the film integrates social media motifs with live-action performance. Produced by Object & Animal with creative work from Droga5 New York, the project utilizes a blend of cinematic framing and handheld tracking shots. The visual aesthetic transitions from muted daytime urban palettes to vibrant, neon-lit night sequences, capturing diverse skaters in motion. Post-production and visual effects were handled by MPC London and Company 3 New York, with sound design by Ballad.
Style
Horizontal, Commercial, Cinematic, Golden Hour
Industries
Color
Pure White
Beige
Charcoal
Background
Street
Context
Advertising Campaign
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