This campaign for Facebook, titled FKAtwigs-Facebook-LBBawards, centers on energetic longboard dancing choreography performed in varied urban settings. From highway underpasses to city streets illuminated by neon at night, the production utilizes dynamic camera work and low-key lighting to capture fluid movement.
The project leans into cinematic live-action techniques, utilizing slow-motion sequences to highlight the intersection of movement and community culture. The spot features creative direction from the team at Droga5 New York, with production handled by Object & Animal.
