Facebook: It’s Your World
Brand
Date
Dec 2025
Description
Facebook’s 'It’s Your World' campaign explores the integration of augmented reality into daily life through a series of live-action scenes. The project follows a central protagonist as she interacts with digital interfaces across urban and domestic environments, utilizing VFX to overlay virtual elements onto physical spaces. Produced with creative direction from Unicorns & Unicorns, the commercial uses a warm, clean aesthetic to balance natural settings with digital art. Music and sound design for the spot was handled by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Clean
Techniques
VFX / visual effects
Industries
Color
Camel
Olive
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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