Facebook’s 'It’s Your World' campaign explores the integration of augmented reality into daily life through a series of live-action scenes. The project follows a central protagonist as she interacts with digital interfaces across urban and domestic environments, utilizing VFX to overlay virtual elements onto physical spaces.
Produced with creative direction from Unicorns & Unicorns, the commercial uses a warm, clean aesthetic to balance natural settings with digital art. Music and sound design for the spot was handled by MAS-Music and Strategy.
