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Facebook: Born in Quarantine

Brand
Facebook
Date

Sep 2020

Description

Born in Quarantine is a public awareness campaign for Facebook that documents the complexities of childbirth during pandemic-era restrictions. Developed by Droga5 New York with production support from Epoch Films and Bacon, the project focuses on the experiences of expectant mothers and medical personnel within clinical settings. The film utilizes a cinematic, live-action technique to translate these intimate narratives. Through a desaturated, chiaroscuro-inspired visual palette, the campaign emphasizes the emotional weight of its subjects, supported by sound design from Wave Studios NY and post-production by Rock Paper Scissors, Blacksmith, and Company 3 New York.

Style

Horizontal, Cinematic, Desaturated

Techniques

Low-key / chiaroscuro

Industries
Public Awareness
Background

Medical Clinic

Context

Advertising Campaign, Brand Film / Corporate Video

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