Facebook’s Born in Quarantine is a documentary-style campaign capturing the personal realities of childbirth amidst global lockdowns. The project navigates the duality of the experience, transitioning from clinical hospital environments to the quiet intimacy of the home.
Featuring a mix of cinematic vertical framing and desaturated visuals, the work employs a slow-motion live-action technique to emphasize the emotional weight of its subjects. Production duties were handled by Epoch Films and Bacon, with creative direction provided by Droga5 New York.
