Fabricka
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2021
Description
This brand identity project for Fabricka integrates graphic design by Love St. Studio to establish a tactile visual language. The collateral uses Fedrigoni Materica paper stocks, emphasizing the interplay between raw materials and minimalist typography. Photographer Francesca Renzi captures the assets using directional studio lighting, which highlights the depth of the debossed business cards and the structural quality of the printed folders. The series leans into a commercial aesthetic, utilizing clean layouts and sharp shadows to define the brand's premium paper-based materials.
Style
Horizontal, Commercial, Clean, Tactile
Techniques
Natural light
Color
Pure White
Burnt Orange
Background
Concrete Texture
Context
Advertising Campaign
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