Fabricka: Brand Identity
Brand
Date
Jan 2021
Description
This brand identity project for Fabricka leans into a tactile aesthetic, balancing industrial textures with precise graphic design. The visual system, developed by Love St. Studio, incorporates heavy-weight paper stocks and debossed typography to create a sense of materiality. Photographer Francesca Renzi captures the collateral through a lens of sharp studio lighting and distinct shadows. The project highlights the interplay of raw construction materials, such as brick and concrete, alongside the refined finishes of Fedrigoni Materica paper stocks.
Style
Horizontal, Commercial, Clean, Tactile
Techniques
Natural light
Color
Pure White
Burnt Orange
Background
Concrete Texture
Context
Advertising Campaign
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