Eyeglass World
Try a New You Social
BrandEyeglass World
ProjectTry a New You Social
Date
Sep 2026
Description
Eyeglass World’s 'Try a New You Social' campaign is a fast-paced vertical commercial that spotlights a diverse range of eyewear styles. The production leans into a playful aesthetic, utilizing live-action techniques to showcase tortoiseshell, clear acetate, and metal frames against bright studio backdrops and natural light environments. Developed by VML US with production by North of Now, the creative uses split screens and energetic transitions to maintain momentum. The edit integrates on-screen typography to highlight the breadth of the brand's prescription and sunglass offerings.
Style
Vertical, Commercial, playful, Clean
Industries
Eyewear
Background
Coloured Seamless
Context
Social Media / Short Form Video
Associated creatives
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