Eyeglass World
Try a New You Social
Sep 2026
Eyeglass World launches the 'Try a New You Social' campaign, a dynamic, social-first commercial project focused on their latest collection of prescription and sunglass frames. Developed by VML US with production by North of Now, the creative highlights an expansive variety of styles, ranging from tortoiseshell and clear acetate to classic metal and modern tinted options. The film utilizes a fast-paced montage approach that leans into a playful aesthetic. Through the use of split screens and deliberate close-up camera angles, the live-action technique provides a comprehensive look at the product range, set against both bright studio backdrops and natural outdoor lighting.
Vertical, Commercial, playful, Clean
Eyewear
Coloured Seamless
Social Media / Short Form Video
