Eyeglass World: Try a New You
Brand
Date
Sep 2026
Description
Eyeglass World’s 'Try a New You' campaign centers on the versatility of eyewear through a mix of digital interaction and choreographed performance. The commercial, produced by North of Now with creative development by VML US, highlights a seamless transition between various frame styles including clear, teal, and bold black acetate designs. The narrative flows from a virtual try-on experience to a stylized infinity mirror room. This live-action commercial emphasizes the interplay between changing eyewear and distinct wardrobe choices, ranging from relaxed loungewear to a structured caramel blazer suit.
Style
Horizontal, Commercial, Playful
Industries
Color
Caramel
Denim
Off-White
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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