Eyeglass World
Try a New You
Brand
ProjectTry a New You
Date
Sep 2026
Description
The 'Try a New You' campaign for Eyeglass World follows a journey through personal style transitions. Centered on the brand's interactive virtual try-on tool, the commercial features a series of rapid shifts in aesthetic, moving from casual loungewear to structured tailoring. Produced by North of Now with creative direction by VML US, the project utilizes live-action technique to capture a choreography sequence within an infinity mirror room. The visuals highlight various frame styles—ranging from clear and teal to bold black acetate—coordinated with diverse outfit changes.
Style
Horizontal, Commercial, playful
Industries
Eyewear
Color
Caramel
Denim
Off-White
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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