Ebay Let It Go. For Free. Violine 2025

About

Ebay’s campaign for 'Let It Go. For Free. Violine' frames the act of listing pre-loved instruments on its platform through a domestic lens. Centered on a musician in a sun-drenched living room, the spot leans into a warm, lived-in aesthetic while focusing on the personal narratives surrounding musical equipment. The project features live-action technique and relies on natural light to maintain a clean, grounded tone. Produced by Cobblestone Filmproduktion GmbH with additional support from Matchpoint Productions, the piece emphasizes the tactile details of the instrument and the environment. Agency Achtung! GmbH handled the creative direction, with post-production services provided by Cobblestone Filmproduktion GmbH.