Eudon Choi: Eudon Choi SS25 Lookbook

Sep 2024

The Eudon Choi SS25 lookbook presents a focused exploration of architectural tailoring and fluid movement. Shot by photographer Catharina Pavitschitz, the editorial campaign centers on Bakhita Lual, whose presence highlights the collection’s interplay between structured silhouettes and soft, draped fabrics. Set against a mix of minimalist studio environments and light-filled architectural interiors, the imagery leans into a clean, refined aesthetic. The use of natural light and directional shadows emphasizes the textural qualities of the garments, from ribbed knitwear and satin to crisp utility shirts. Fashion styling by Julia Brenard complements the collection’s muted earth tones, with hair by Yoshitaka Miyazaki and makeup by Mattie White providing a polished, understated finish.

Editorial, Vertical, Clean, Warm

Natural light

Lookbook