Eudon Choi

Sep 2024

The Eudon Choi SS25 lookbook presents a clean, architectural approach to seasonal fashion, documenting the latest collection through a series of editorial portraits. Photographed by Catharina Pavitschitz, the series leans into a warm, tonal aesthetic, utilizing natural light and chiaroscuro techniques to emphasize the tactile quality of knitwear and the fluid lines of structured tailoring. Each frame is composed to foreground the garment's silhouette, often playing with shadows against neutral studio backgrounds or minimalist interior settings. Fashion editor and stylist Julia Brenard directs the visual narrative, which features model Bakhita Lual captured in a range of environments from quiet studios to light-filled, modern architectural spaces. The collaboration is rounded out by hair stylist Yoshitaka Miyazaki and makeup artist Mattie White, whose work maintains a focus on polished, understated textures that align with the collection’s earthy color palette and sharp, minimalist design language.

Editorial, Vertical, Clean, Warm

Natural light

Designer Fashion

Lookbook