Eudon Choi: Eudon Choi AW23 Campaign

Oct 2023

The Eudon Choi AW23 campaign presents the seasonal collection through a series of editorial images that bridge studio minimalism with rugged coastal landscapes. Featuring photography and art direction by Auriane Defert, the campaign highlights the structural integrity of the garments—ranging from heavy woolen coats and tailored jackets to draped maxi dresses—against both neutral studio backdrops and sun-bleached chalk formations. With production led by Katy Lassen, the visuals employ natural light to emphasize the tactile quality of the wool, knitwear, and textured denim used throughout the collection. Models Erin Harrison and Lydia Ezenwa are framed in quiet, contemplative poses that lean into the interplay between sharp tailoring and the organic elements of the shoreline, capturing the collection’s focus on silhouette and form.

Editorial, Vertical, Clean

Natural light

Advertising Campaign