Eudon Choi

Dec 2024

The Eudon Choi Prefall 2025 collection editorial presents a study in contemporary tailoring and architectural composition. Captured through the lens of photographer and art director Catharina Pavitschitz, the series utilizes fractured mirror reflections and clean, minimalist studio environments to emphasize the tactile quality of the garments. The styling, led by Julia Brenard, leans into an earthy and neutral palette, pairing structured double-breasted suits and utility-inspired shirts with vibrant accents of crimson red. Production values remain focused on sculptural precision, supported by hair styling from Yumi Nakada-Dingle and makeup artistry by Mattie White. Set designer Carlota Cabrera grounds the imagery with neutral drapery, wooden panels, and geometric props, framing model Nino Julakidze in a series of clean, high-contrast, and monochrome portraits. The result is a balanced visual narrative that highlights the collection's sophisticated silhouettes through soft, directional lighting.

Editorial, Vertical, Clean

Designer Fashion

Lookbook