Eudon Choi: Eudon Choi Prefall 2025

Dec 2024

The Eudon Choi Prefall 2025 collection editorial presents a series of clean, sculptural compositions that emphasize structural tailoring and tactile knitwear. Photographed by Catharina Pavitschitz, who also provided art direction, the campaign centers on model Nino Julakidze within a minimalist studio environment. The imagery utilizes fractured mirror reflections and layered architectural panels to explore dimensionality and perspective, anchored by a neutral palette punctuated by vibrant crimson tones. Styling by Julia Brenard defines the collection’s precise aesthetic, balancing double-breasted suits and utility-inspired tailoring with soft, draped elements. Production details include set design by Carlota Cabrera, hair styling by Yumi Nakada-Dingle, and makeup artistry by Mattie White. The series draws on soft directional lighting to define the intersection between contemporary fashion and controlled, monochromatic studio portraiture.

Editorial, Vertical, Clean

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