Eudon Choi: EUDON CHOI RESORT 25 CAMPAIGN

Jun 2024

The Eudon Choi Resort 25 campaign captures a refined approach to contemporary tailoring, emphasizing the clean lines and intricate garment construction of the collection. Shot against minimal, neutral backdrops, the visuals lean into a clean, editorial aesthetic that prioritizes the structural silhouettes of oversized suiting, utility jackets, and asymmetric layering. Photographed by Laura Mccluskey, the series utilizes soft natural light and even studio lighting to accentuate the textures of the apparel, from pinstripe wools to polished hardware. With fashion styling by Julia Brenard, the imagery features model Prinnie Stott in a variety of expressive poses, supported by hair styling from Yumi Nakada-Dingle and makeup artistry by Jenny Coombs. Casting for the project was directed by Emilie Åström.

Vertical, Clean

White Seamless

Advertising Campaign