Eudon Choi

Jun 2024

The Eudon Choi Resort 25 campaign captures the architectural precision and tailoring of the collection through a series of minimal, studio-based portraits. Photographer Laura Mccluskey utilizes soft, even lighting to emphasize the structural silhouettes and garment textures, from oversized utility coats and structured trench coats to deconstructed, back-fastened shirting. Featuring model Prinnie Stott, the imagery leans into a clean and polished aesthetic. Styling by Julia Brenard focuses on layered tailoring, integrated with metallic link accessories and eyewear. The production benefits from hair styling by Yumi Nakada-Dingle, makeup by Jenny Coombs, and casting by Emilie Åström, presenting a coherent editorial vision across both commercial and artistic frames.

Vertical, Clean

Designer Fashion

White Seamless

Advertising Campaign