Erste Bank: Bubblegum
Brand
Date
Dec 2024
Description
Erste Bank presents 'Bubblegum', a commercial project that centres on a character-driven narrative. The film follows a young woman through daily urban interactions, from public transit to her shift at a food kiosk within an amusement park setting. Executed with creative support from agency Jung von Matt and production service shelter.film, the spot utilises a cinematic tone. The aesthetic is defined by desaturated colour grading and the use of natural lighting to establish its moody atmosphere.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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