Erste Bank

Bubblegum

Brand

Date

Dec 2024

Description

Erste Bank's 'Bubblegum' is a character-driven commercial project that follows a young protagonist through a day of urban navigation and work. Set across a public transit system and an amusement park, the narrative focuses on the subject's interactions within her immediate environment. Produced with agency support from Jung von Matt and production service by shelter.film, the spot utilizes a cinematic tone. The visual execution relies on live-action techniques, characterized by natural lighting and a desaturated colour grading process to establish a distinct, moody atmosphere.

Style

Horizontal, Cinematic, Desaturated

Industries

Banking

Color

Jet Black

Navy

Background

Street

Context

TVC / TV Commercial