Erste Bank presents 'Bubblegum', a commercial project that centres on a character-driven narrative. The film follows a young woman through daily urban interactions, from public transit to her shift at a food kiosk within an amusement park setting.
Executed with creative support from agency Jung von Matt and production service shelter.film, the spot utilises a cinematic tone. The aesthetic is defined by desaturated colour grading and the use of natural lighting to establish its moody atmosphere.
