Erste Bank
Sleepwalker
Brand
ProjectSleepwalker
Date
Oct 2025
Description
Erste Bank presents 'Sleepwalker,' a cinematic commercial film produced by Zauberberg Productions. The narrative follows a man wandering through an abandoned storefront, utilizing dramatic low-key lighting to lean into a somber, mysterious atmosphere. The execution relies on a desaturated color palette and live-action technique to ground the character's movement within a stark urban environment. The project serves as a focused brand communication piece, capturing a quiet and methodically paced sequence.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Banking
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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