Ernst & Young: Transformation
Brand
Date
Jan 2025
Description
Ernst & Young explores the intersection of business strategy and consumer evolution in their 'Transformation' commercial. The project presents a narrative of future-focused progress through a series of urban and domestic vignettes featuring digital interfaces and modern interior environments. Produced by Not To Scale, the film leans into a cinematic visual language that bridges real-world performance with stylized digital elements. The aesthetic relies on clean color grading and fluid VFX to visualize shifts in consumer imagination across cityscapes and retail settings.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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