Google: Black-Owned Friday, Vibes
Brand
Date
Sep 2021
Description
Google’s Black-Owned Friday campaign, titled 'Vibes,' manifests as an energetic animated music video set to a track by Wyclef Jean. The creative direction, led by BBH USA, centers on a rhythmic 2D animation style that pulses with movement and color. The visual narrative utilizes bold typography and a vibrant palette of purple, red, yellow, and teal to highlight various cultural touchpoints. Featuring a sequence of dynamic character illustrations and symbolic objects like turntables and boomboxes, the project leans into a highly stylized aesthetic that integrates vertical composition with fluid, rhythmic action.
Style
Vertical, Action, Cinematic, Minimalist
Techniques
Animation
Industries
Color
Cobalt
Scarlet
Lemon
Background
Solid Colour
Context
Music Video
Associated creatives
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