OLIPOP’s Good Start commercial campaign blends live-action footage with whimsical, vibrant animation. The project captures individuals in sunlit, outdoor settings as they enjoy the brand's beverages, transitioning into expressive character-driven sequences that visualize concepts of inner wellness.
Crafted with a clean, cinematic aesthetic, the production team utilized advanced VFX to bridge the gap between reality and the animated environments. The project features creative work from agency CALLEN, with animation provided by Not To Scale and post-production and VFX services by Untold Studios and Tmls.
