OLIPOP

Good Start

Brand

Date

Jun 2026

Description

OLIPOP’s Good Start campaign presents a hybrid approach to the beverage category, merging live-action footage with expressive animation. The creative execution highlights natural interactions in sunlit settings, contrasted with whimsical, colorful sequences that emphasize vibrant character design. Developed with agency partner CALLEN, the production utilizes a blend of Live-action Technique and VFX / visual effects to bridge the gap between human connection and abstract vitality. Technical execution was supported by Not To Scale on animation, alongside Untold Studios and Tmls on post-production and VFX, with production services provided by ROBOT.

Style

Horizontal, Commercial, Cinematic, playful, Clean

Techniques

Animation, VFX / visual effects

Industries

Beverages

Color

Blush

Pure White

Background

Street

Context