Google: Black-Owned Friday Anthem
Brand
Date
Sep 2021
Description
Google presents the Black-Owned Friday Anthem, an animated music video designed to highlight Black-owned businesses. The project leans into a vibrant, 2D illustration style defined by bold primary and secondary color fields and distinct black outlines. Produced with agency support from BBH USA, the visual narrative utilizes rhythmic motion and dynamic graphic elements. The sequence integrates bold typography and animated motifs to maintain an energetic cadence across the vertical format.
Style
Artistic, Vertical, Graphic
Techniques
Animation, Typography
Industries
Color
Scarlet
Cobalt
Golden Yellow
Background
Solid Colour
Context
Music Video
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