Energy Upgrade California
The I In We
ProjectThe I In We
Date
Dec 2024
Description
Energy Upgrade California presents 'The I In We,' a campaign focused on individual contributions to community sustainability. The commercial features a series of vignettes set across urban environments, highlighting everyday conservation efforts ranging from classroom education to site-based work. Developed in collaboration with DDB San Francisco, the project leans into a clean, warm aesthetic. KAM Productions facilitated the shoot, which utilizes live-action technique and natural light to capture diverse participants, with post-production and VFX provided by Fin Design + Effects.
Style
Vertical, Commercial, Warm, Clean
Industries
Public Awareness
Color
Jet Black
Lemon
Background
Street
Context
TVC / TV Commercial
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