Energy Upgrade California: The I In We
Date
Dec 2024
Description
Energy Upgrade California presents 'The I In We,' a public awareness campaign exploring collective responsibility and everyday energy conservation. The spot moves through a series of vignettes across Los Angeles, featuring diverse participants as they engage in personal sustainability actions—from classroom contributions to community infrastructure work. Developed in collaboration with DDB San Francisco, the production leans into a clean, warm aesthetic. The project utilizes live-action technique and natural light to maintain an grounded tone across its commercial format.
Style
Vertical, Commercial, Warm, Clean
Industries
Color
Jet Black
Lemon
Background
Street
Context
TVC / TV Commercial
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