END and On Running collaborate on 'The Cloudhorizon,' a documentary-style campaign that follows a group of hikers and land artists across the Yorkshire Dales. The project documents the intersection of movement and creative practice within the rugged outdoor environment.
Executing a raw, observational aesthetic, the work employs a cinematic documentary approach. The visuals lean into desaturated palettes and natural light to capture the terrain, balancing wide-angle landscape shots with candid human interaction.
