END, On Running: The Cloudhorizon
Brands
Date
Jan 2026
Description
END and On Running collaborate on 'The Cloudhorizon,' a documentary-style campaign that follows a group of hikers and land artists across the Yorkshire Dales. The project documents the intersection of movement and creative practice within the rugged outdoor environment. Executing a raw, observational aesthetic, the work employs a cinematic documentary approach. The visuals lean into desaturated palettes and natural light to capture the terrain, balancing wide-angle landscape shots with candid human interaction.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Forest Green
Navy
Background
Park
Context
Documentary
Associated creatives
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