Emporio Armani

Apr 2026

Emporio Armani leans into the intersection of high-performance utility and luxury aesthetics with its S/S 26 lookbook for the EA7 collection. Photographed by Oscar Pieri, the campaign captures a sleek, competitive spirit through a series of sharp studio portraits that prioritize technical fabric textures and athletic silhouettes. By utilizing bright studio strobe lighting, the imagery achieves a clinical, high-contrast clarity that elevates standard sportswear into a refined visual narrative. The creative execution emphasizes the intersection of fashion and function, featuring models Matias Piana and Vitor Andrade staged in dynamic poses that highlight the collection’s range of motion, from windbreakers and compression gear to tennis-inspired polo shirts. Hair stylist Maurizio Caruso Morreale ensures each look maintains a polished, professional finish that complements the brand’s minimalist sensibilities. This commercial project masterfully navigates the aesthetic requirements of lifestyle photography while remaining rooted in the specific functional demands of modern athletics. The series maintains a consistent editorial rhythm, utilizing abstract prints and muted color palettes against stark white backdrops to ensure the technical construction of the garments remains the focal point. By stripping away complex environments, the lookbook allows the craftsmanship of the EA7 line to command attention, resulting in a cohesive, impactful visual catalog that defines the future of premium performance wear through clean, sophisticated execution.

Lifestyle, Commercial

Studio strobe

Sportswear, Fashion