Emporio Armani

Aug 2025

Emporio Armani leans into a refined, grounded narrative for its Men's Accessories Fall 2025 ad campaign, shifting away from the clinical studio aesthetic to embrace the organic textures of the natural world. Under the creative direction of Giorgio Armani, the campaign functions as a masterclass in editorial portraiture, utilizing the soft, directional quality of natural light to bridge the gap between high-end luxury and everyday versatility. Photographer Alasdair McLellan captures the collection—ranging from rugged, diver-inspired timepieces to precision-engraved pendant necklaces—against a backdrop of weathered stone and dense, out-of-focus foliage. The result is a moody, tactile visual identity that centers on the interplay between the sleek, metallic finish of the accessories and the raw, porous surfaces of the environment. Model Nicholas Galitzine anchors the imagery, his composed demeanor elevated by the thoughtful styling of Marie Chaix, who pairs textured leather outerwear with nuanced jewelry accents. By integrating macro product photography alongside intimate portraits, the campaign highlights the intricate details of the Emporio Armani hardware while maintaining a cohesive, sophisticated atmosphere. With expert hair by Anthony Turner and polished makeup by Hiromi Ueda, the project succeeds in rendering classic menswear accessories as essential elements of a modern, lived-in aesthetic, proving that even the most technical designs feel most impactful when placed within the frame of a natural, evocative landscape.

Commercial

Natural light