Emporio Armani

Jul 2023

Emporio Armani leans into a raw, metropolitan narrative for its Fall 2023 fashion editorial campaign, expertly blending gritty urban architecture with the brand’s signature sophisticated flair. Captured through the lens of photographer Gregory Harris, the series trades typical high-gloss studio aesthetics for a cinematic, high-contrast visual language that feels both intimate and expansive. The campaign features talent Nicolas Maupas and William Franklyn-Miller, who navigate a series of stylized, rooftop-bound settings that highlight the collection’s focus on utility and texture. With creative vision supported by the styling of Gabriella Karefa-Johnson, the imagery makes masterly use of chiaroscuro lighting to define the intricate weaves of knitwear and the sharp hardware of utilitarian denim. Each frame, from the quiet intensity of a close-up portrait to the wider, low-angle shots involving oversized props, maintains a cohesive, noir-inspired edge. By utilizing natural light to soften the starkness of the city skyline background, the campaign achieves a balance between raw street culture and the polished heritage of luxury fashion houses. The result is a compelling, monochromatic journey that feels less like a traditional commercial and more like a deliberate study in contemporary masculine elegance, proving that even within a stark black and white palette, the tactical details of modern tailoring remain the true focal point of the story.

Vertical, Vertical, Commercial, Commercial, Cinematic, Cinematic

Natural light, Natural light

Luxury Fashion Houses, Fashion