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Monochrome shot of Francesco Ruggiero seated on a moped wearing an unzipped jacket with another man sitting behind him.

Emporio Armani EMPORIO ARMANI F/W 25 2025

Associated creatives

Tags

Description

Shot in black and white for the Emporio Armani F/W 25 campaign by photographer Bruno Staub, model Francesco Ruggiero sits straddling the handlebars of a small motorbike or moped at night. He wears an unzipped collared jacket over a bare chest, paired with dark denim jeans secured with a belt. A second young man sits behind him in the dark background looking back over his shoulder. High-contrast direct lighting illuminates the subjects against the shadowed night environment.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Off-Black (30%)
Medium Grey (20%)

Background

Street

Context

Advertising Campaign