Eli Lilly & Company

Aug 2026

In A Life Covered, Eli Lilly & Company moves beyond traditional corporate messaging to deliver a deeply resonant public awareness campaign that prioritizes the fragile human experience of memory. Through a cinematic lens, the project explores the interplay between past and present, anchoring its narrative in the domestic intimacy of a middle-aged protagonist as she reflects on the shifting sands of time. By utilizing a live-action technique that prioritizes nuance over spectacle, the storytelling feels grounded and profoundly observational. The creative direction from Wieden+Kennedy Portland expertly manages this documentary-style approach, ensuring the emotional weight of each domestic vignette remains the primary focus. Produced by Skunk, the visuals are bolstered by a deliberate use of soft indoor lighting that evokes a contemplative mood, allowing the viewer to sit comfortably within the character's internal landscape. The inclusion of candid group scenes alongside solitary moments creates an editorial balance that frames personal history as a lived, evolving reality rather than a static archive. Complementing this visual journey, the soundscape provided by Field Day acts as the heartbeat of the piece, reinforcing the theme of legacy through a subtle yet commanding sonic texture. By weaving together these individual threads, the project successfully elevates a complex public health narrative into a piece of evocative art, proving that even sensitive industry topics can be approached with profound empathy, grace, and sophisticated visual storytelling.

Documentary, Editorial, Cinematic

Live-action Technique

Public Awareness, Non-Profit