El Corte Ingles
Treasure Island
Mar 2024
El Corte Ingles presents Treasure Island, a fashion campaign defined by its rugged coastal aesthetic and distinct analogue film texture. The imagery captures a series of editorial scenes set against dramatic volcanic rock formations and ocean surf, utilising hard natural light to emphasise deep shadows and earthy, nostalgic tones. Creative direction by Gorka Montagut Olasolo and photography by Germán Gómez steer the project, which leans into documentary-style framing and high-speed motion to anchor the collection within a stark, outdoor environment. The campaign consistently employs characteristic film borders to enhance its authentic, retro-inspired visual identity.
Editorial, Horizontal
Analogue / film, Natural light
Advertising Campaign
