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Brand
El Corte Ingles
ProjectTreasure Island
A man wearing a patterned short-sleeve shirt and denim jeans stands in crashing ocean surf on a coastal beach.

El Corte Ingles Treasure Island 2024

Associated creatives

Germán Gómez
Germán GómezPhotographer
Gorka Montagut Olasolo
Gorka Montagut OlasoloCreative Director

Tags

man standing in ocean wavesman in ocean surfman in wet jeanspatterned short sleeve shirtprinted camp collar shirtlight wash denim jeansrelaxed blue jeans

Description

A man stands in the frothy ocean surf along a rugged coastline for the El Corte Ingles 'Treasure Island' campaign, directed by Gorka Montagut Olasolo and photographed by Germán Gómez. He is dressed in an earthy patterned short-sleeve collared shirt paired with relaxed light-wash denim jeans soaked by the incoming tide. The composition is framed with a classic black film border, highlighting the natural coastal light and distant volcanic hills in the background.

Style

Editorial, Vertical

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Denim (50%)
Espresso (40%)

Background

Rocky Coast

Context

Advertising Campaign