El Corte Ingles
Denim Signal
Sep 2024
El Corte Ingles presents Denim Signal, a fashion-focused campaign highlighting seasonal denim silhouettes. The imagery relies on a consistent aesthetic, using a horizontally ridged metal shutter backdrop and clean, balanced lighting to emphasize garment texture and tonal variations in the denim collection. The series features editorial collages and split-frame portraits that isolate details like metallic buttons, pocket stitching, and varying denim washes. Creative direction by Gorka Montagut Olasolo paired with photography by Josep Moré creates a cohesive visual language that leans into graphic compositions and commercial layouts. The lookbook showcases various styles, including trucker jackets, belted jumpsuits, and button-up shirts, modeled by Alba Martin and Paul Fontanier. The project utilizes a mix of natural light and soft studio lighting to define the palette of light wash, classic blue, and dusty ecru textures.
Commercial, Clean
High Street Fashion
Metal Texture
