El Corte Ingles: Denim Signal
Brand
Date
Sep 2024
Description
El Corte Ingles presents Denim Signal, a fashion campaign highlighting the versatility of denim through a series of structured studio portraits and editorial lookbook collages. The project focuses on material textures and garment construction, pairing classic blue, dusty ecru, and light wash denim pieces with minimalist industrial backgrounds. Captured by photographer Josep Moré under the creative direction of Gorka Montagut Olasolo, the imagery utilizes a consistent metallic backdrop of horizontal slats. The campaign incorporates clean commercial styling and a graphic approach to layout, featuring models Alba Martin and Paul Fontanier in a mix of portrait and full-length shots.
Style
Commercial, Clean
Industries
Background
Metal Texture
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