EGONlab.: EGONlab. S/S 25 Men's Lookbook

Jun 2024

The EGONlab S/S 25 Men's Lookbook presents a contemporary exploration of avant-garde tailoring and textural contrast. Photographed by Gorka Postigo, the editorial series utilizes natural light and an analogue aesthetic to document the collection against urban brick architecture and concrete settings. Designers Florentin Glemarec and Kevin Nompeix showcase a distinct silhouette through structured suits, distressed plaid outerwear, and intricate patterned garments. The series features hair styling by Ramona Eschbach and makeup artistry by Patrick Glatthaar, accentuating the collection's focus on material layering and bold accessories, including voluminous faux-fur headwear and textured bags. Casting director Jess Hallett leads a diverse ensemble of models, including Eden Huang, Jum Kuochnin, Lux Gillespie, Mohamed Muse, Nicola Macchi, and Oli Cook, to bring a documentary-style sensibility to the project's fashion editorial framework.

Editorial, Vertical, Clean

Natural light

Lookbook