EGONlab.

Jun 2024

The EGONlab S/S 25 Men's Lookbook presents an editorial exploration of contemporary menswear, captured on-location by photographer Gorka Postigo. The collection, designed by Florentin Glemarec and Kevin Nompeix, leans into avant-garde silhouettes and intricate textile detailing, documented through a clean, natural light approach that prioritizes texture and form. Set against urban backdrops of weathered brick, raw concrete, and park environments, the imagery relies on an editorial style to frame the tailoring. With casting by Jess Hallett and production by Giorgio Tsintoukidis, the project features models including Eden Huang, Jum Kuochnin, Lux Gillespie, Mohamed Muse, Nicola Macchi, and Oli Cook. The aesthetic is rounded out by hair and makeup styling from Ramona Eschbach and Patrick Glatthaar, utilizing analogue film techniques to emphasize the collection's earthy tones and structured patterns.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook