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Givenchy

Winter 2026 Ad Campaign
Date

Sep 2026

Description

The Givenchy Winter 2026 campaign leans into the raw, unvarnished aesthetic of photographer Juergen Teller, capturing a series of high-fashion portraits set against rugged limestone formations and coastal stone terrains. Under the creative direction of Sarah Burton and M/M, the imagery prioritizes tactile contrast, juxtaposing the structured elegance of tailored wool coats and sculptural leather accessories with the weathered, geological backdrop of the outdoors. Styling by Camilla Nickerson grounds the collection’s intricate details—including floral-printed motifs, metallic hardware, and architectural draping—within a disciplined, monochromatic palette of black, charcoal, and optic white. The campaign utilizes a mix of direct, on-camera flash and high-noon natural light to emphasize the physical presence of the garments against the pale rock faces. Featuring Kaia Gerber, Eva Herzigova, Liu Wen, Nyaduola Gabriel, and Constance Debré, the series maintains a consistent visual language anchored by the house’s bold typographic mark.

Style

Vertical, Commercial, Raw

Techniques

Flash

Industries

Luxury Fashion Houses

Color
Jet Black
Background

Rocky Coast

Context

Advertising Campaign

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