eDrivo Car Insurance
Between Two Chargers
Brand
ProjectBetween Two Chargers
Date
Jan 2025
Description
eDrivo Car Insurance presents 'Between Two Chargers,' an automotive advertising campaign that captures a moment of leisure amidst the routine of EV ownership. The project features two individuals relaxing in a park setting, positioned between their vehicles and charging stations to lean into the reality of modern electric transit. The spot was developed by BBH Singapore with production handled by Reel Loco Productions. The film utilizes a commercial aesthetic, characterized by natural light and an analogue-inspired look that provides a warm, clean visual tone.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Electric / EV
Color
Navy
Mustard
Pure White
Background
Park
Context
Advertising Campaign
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