Edera

Jun 2024

The A Look Through The Lens campaign for Edera stands as a masterclass in editorial minimalism within the eyewear sector, successfully balancing high-end commercial appeal with an intimate, portrait-driven narrative. Through the sharp lens of photographer Ellen Virgona, the campaign strips away visual noise, utilizing a blend of studio strobe lighting and soft natural light to emphasize the structural integrity of the frames. Creative directors Kelly Battisti and Paulina Paige-Ortega foster a cohesive aesthetic that prioritizes tactile textures—from rich forest green velvet and organic tree bark to structured leather and knit wool—which ground the sleek, modern silhouettes of the eyewear. Model Naomi Stevens anchors the series, her neutral expressions and direct gaze transforming each frame into a study of contemporary fashion. Stylist Paulina Paige enhances this vision by pairing the bold, oversized eyewear with understated, monochromatic palettes, allowing the technical details of the acetate and gold hardware to emerge as the focal point. By leaning into clean compositions and crisp, high-contrast backdrops, the campaign channels a sophisticated, timeless energy. This project exemplifies how intentional framing and careful consideration of light can elevate a commercial product into a compelling visual story, solidifying Edera's identity as a leader in elevated, design-forward accessories while maintaining a polished, accessible luxury presence throughout.

Editorial, Editorial, Editorial, Commercial, Commercial, Commercial, Vertical, Vertical, Vertical, Vertical

Natural light, Natural light, Natural light

Eyewear, Fashion