Edera Eyewear: 2024 Campaign

Jan 2024

The 2024 campaign for Edera Eyewear presents an editorial exploration of frame design and material texture. Captured by photographer Ellen Virgona, the series focuses on the intersection of accessories and apparel, pairing statement acetate sunglasses with a range of tactile textures including leather, shearling, and knitwear. The campaign leans into a clean, minimalist aesthetic, utilising both soft natural light and high-contrast monochrome treatments to highlight the structural details of each frame. Developed in collaboration with creative agency Actuel Studio, the project spans a variety of portrait styles, from tight macro shots to layered collage layouts. The imagery is anchored by makeup artistry from Monique Jones, which maintains a polished, natural finish across diverse settings—ranging from organic, moss-covered backdrops to stark, neutral, and metallic studio environments. Public relations for the collection was managed by Catinella.

Editorial, Vertical, Clean

Natural light

Advertising Campaign