Edera Eyewear

Jan 2024

Edera Eyewear’s 2024 campaign presents a multifaceted editorial look at the brand’s latest collection. Through a series of clean, studio-lit portraits and textured lifestyle imagery, the project highlights the interplay between sleek acetate frames and diverse organic materials. Featuring creative direction from Actuel Studio and photography by Ellen Virgona, the campaign balances minimalism with tactile depth. The imagery utilizes a range of aesthetic treatments, from high-contrast monochrome halftone patterns to warm, natural lighting that emphasizes skin textures and material finishes. Alongside makeup by Monique Jones, the campaign spans several set environments, shifting between rich velvet, organic wood grain, and minimal neutral backdrops to frame each eyewear style. PR support for the project was provided by Catinella.

Editorial, Vertical, Clean

Natural light

Eyewear

Advertising Campaign