EBBS
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
The brand identity for EBBS, developed by Pentagram, centers on a high-contrast visual language that bridges minimalist product design with bold graphic expression. Across beverage packaging and collateral, the identity utilizes a monochrome palette and custom typography to establish a distinct aesthetic within the alcoholic beverages sector. Key executions include a series of aluminum Stout No. 1 cans, alongside apparel and event-focused merchandise. The project leans into a clean, minimalist approach, incorporating motion graphics and CGI to emphasize the stark relationship between black-and-white forms in both static and digital formats.
Style
Commercial, Horizontal, Clean
Industries
Alcoholic Beverages
Color
Pure White
Jet Black
Associated creatives
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