The brand identity for beverage company EBBS, developed by Pentagram, centers on a stark monochrome visual language. The design system utilizes high-contrast typography and graphic iconography across diverse touchpoints, from aluminum stout packaging to promotional merchandise and event collateral.
Moving across both static and motion media, the identity leans into a minimalist aesthetic. Key executions feature clean, flat studio lighting and bold vector-based typography, creating a cohesive look that functions across product labels, canvas tote bags, and wristbands.
