Eataly
The Piazza
Brand
ProjectThe Piazza
Date
Jun 2026
Description
Eataly’s The Piazza campaign, produced by Johannes Leonardo, centers on an atmospheric, live-action narrative set within a classic Italian town square. The project features former professional footballer Alessandro Del Piero, who navigates the cobblestone surroundings in a sequence that draws on traditional architectural motifs. Leaning into a warm, cinematic aesthetic, the film captures the public square with an emphasis on authentic cultural textures. The narrative utilizes a humorous tone to explore themes of Italian identity, grounding the brand’s food and beverage focus within a staged, nostalgic environment.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Restaurants
Color
Sky Blue
Beige
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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